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Project 04: Centex (2016)

Centex Motion Design Creative Direction & Production Client & Request

Centex "La référence textile petite enfance" is a french brand that works in the textile sector especially for the kids. They have a website, nevertheless they want to promote their brand with a motion design that explains how works their concept. The communication agency Pilot'in, where I worked, asked me to realize the creative direction and to illustrate all the concept.

Approach & Production

I begin reinterpreting the storyboard that the client sent us. So it was also about scripting their concept the easiest way possible. They just wanted to explain how their website works and to promote their products towards schools. The scenery and characters were created after ajusting a style of illustrations that fits to the brand. The motion design is a short animation story with a voice over. I worked a lot on the transitions to be quick to recall the energy and the reactivity that Centex wants to showcase because it's how they do.

Softwares

Roughs / Story-Board / Adobe Illustrator / Adobe After Effect